In 2025, OYO will extend its hotel network by establishing new properties throughout religious centers as well as business centers and luxury tourism locations across India. OYO focuses its strategic direction on traveler needs evolution to establish itself as a dominant hospitality choice for both budget and premium hospitality services.
Expanding Footprint in Religious Hubs
The religious travel sector in India continues to expand rapidly because millions of people visit annually. The expanding demand for hotel accommodations in religious hubs drove OYO to develop 500 new hotels that it will introduce throughout 2025.
| Holy Site | Significance | Company's Plan |
| Ayodhya | Ram Temple construction | Establish hotels to cater to growing pilgrim demand. |
| Varanasi | Spiritual capital attracts numerous pilgrims and tourists | Develop accommodations to serve both pilgrims and tourists. |
| Prayagraj | Known for the grand Kumbh Mela | Build hotels for religious visitors during major events like Kumbh Mela. |
| Puri | Famous for Rath Yatra celebration and Jagannath Temple | Establish hotels to accommodate pilgrims visiting for Rath Yatra and other events. |
| Haridwar & Rishikesh | Known for Ganga Aarti celebrations and spiritual retreats | Provide suitable, comfortable accommodations for spiritual seekers and tourists. |
| Mathura & Vrindavan | Strong religious connection with Lord Krishna | Offer affordable lodging options for pilgrims visiting these sacred sites. |
| Amritsar | Home of The Golden Temple, visited by devotees worldwide | Develop hotels to provide comfortable stays for devotees of the Golden Temple. |
| Ujjain | Renowned for the Mahakaleshwar Jyotirlinga | Create accommodations for visitors attending the Mahakaleshwar temple and other religious events. |
| Ajmer | Known for the Ajmer Sharif Dargah | Establish hotels to provide convenient stays for visitors coming to the Dargah. |
| Nasik & Tirupati | Renowned for their religious importance | Develop hotels to accommodate large crowds of pilgrims visiting Nasik and Tirupati. |
Strengthening Presence in Business Cities
OYO uses its business expansion plan to build up its network across key corporate cities of India because the country's business travel market is showing strong growth.
- Bangalore
- Hyderabad
- Chennai
- Delhi & NOIDA
- Kolkata
- Mumbai
Luxury Expansion: Premium Hotels & Resorts
OYO continues to develop its hospitality offerings from affordable options by entering the market for premium hotel services. The company plans to establish 25 new SUNDAY Hotels across essential travel areas in India by March 2025. The Palette premium hotel and resort brand of the company will keep expanding while offering high-end hospitality services to upscale traveler's.
The OYO premium expansion introduces world-class amenities while selecting premium accommodations to provide aesthetic luxury services that cater to upscale business and leisure travelers.
A New Strategy for Growth
Oyo plans to increase its funding operations from high-net-worth individuals (HNIs) and family offices to obtain $80-90 million (₹667-750 crores) through approximately $24-30 million (₹200-250 crores) in early June agreements. The company holds potential to secure $150 million (₹1,251 crores) from discussions with big investors, particularly Malaysia’s Khazanah, if resolved successfully.
The platform under development needs operation optimization and superior property quality standards on the platform. The combination of technological advancements with a better partner network enables Oyo to provide better reliability and friendlier services to its customers.
Stay tuned to get more information about the upcoming IPO of OYO!
