Samsung is said to be ready to integrate Perplexity AI throughout its smartphones, which could reshape the company’s approach to artificial intelligence. Meetings are about including Perplexity in future flagship devices and allowing its AI assistant to work seamlessly with major Galaxy functions.
Perplexity’s technology is set to be included in Samsung’s browser, their virtual assistant and the operating system itself, not just through installing the app. Business negotiations are still going on, so the first deployments could take place later this year and Galaxy S26 users could receive the tech in early 2026.
This step would give Samsung freedom from overdependence on Google’s Gemini, which is a key component of Galaxy AI. Working with more partners in AI would allow Samsung to introduce original user experiences and still keep its products differentiated from competitors. Securing Samsung gives Perplexity its chief opportunity to expand on mobile platforms. The startup is currently connected with Motorola, so its AI assistant is available on the Razr 2024, but it could reach many more users if Samsung agrees to partner.
Financial implications include Samsung becoming one of Perplexity’s largest investors in the startup’s upcoming $500 million funding round at a $14 billion valuation. Samsung NEXT previously invested in Perplexity during 2024, demonstrating sustained interest in the company’s technological capabilities. Recent meetings in South Korea between company representatives indicate significant progress since discussions commenced earlier this year. The collaboration scope appears increasingly ambitious, encompassing potential development of AI-powered operating systems and applications serving as central hubs for multiple AI agents.
The conversations focused on making it possible for users to combine Perplexity with different AI assistants on their Samsung devices. Developing products through multiple AI providers might separate Samsung’s products from those made by competitors that work with only one AI company.
Apple has also mentioned an interest in Perplexity, as company leaders have been said to be impressed by Perplexity’s search engine. Apple is now testing Siri to replace Google or ChatGPT, which suggests Perplexity is becoming more recognized in the industry.
We do not have a clear idea of the future between Google and Samsung. Although Gemini will likely remain on Galaxy devices, it might move from being the main files app to a secondary one. If this change succeeds, it will help Google during ongoing antitrust investigations dealing with Android default apps.
The partnership between Samsung and Google is very strong and Google often displays its newest Android features on Samsung devices. During the Galaxy S24 series launch, Samsung revealed both Circle to Search and new features for Android, but for the Galaxy S25, attention focused on Gemini as Samsung’s in-house tools were upgraded to work better with it.
There is an industry pattern toward using more kinds of AI and having less reliance on one platform, which is showcased by the Samsung-Perplexity tie-up. As AI gains prominence, smartphone makers look for ways to be different from rivals, but they still want flexibility in their strategies. Users could directly use Perplexity’s advanced search functions by using Samsung devices. Many are acknowledging Perplexity for its thoroughness and accurate responsiveness, which might present Galaxy users with a unique type of AI service when compared to mainstream assistants.
Ensuring partnership success might influence how other smartphone manufacturers approach AI, leading to more options in mobile AI. As the talks are completed, they might set new models for how AI is applied in the mobile sector as the industry changes.
The deal’s finalization would represent a significant milestone for both companies, with Samsung gaining AI diversification and Perplexity securing substantial mobile market presence. Industry observers continue monitoring developments as negotiations progress toward potential agreement.
