Summary
Pocket FM is a popular platform for audio storytelling space and engaging audiences across the world. Founded in 2018, the platform was founded by IIT Kharagpur graduates Rohan Nayak, Nishanth KS, and Prateek Dixit .The platform has recorded numerous successes; for example, the application was downloaded more than 100 million times on the Google Play Store.
Services
Diverse Audio Content: The sample includes a library of genres: Romance, Horror, Fantasy, Sci-fi, Mythology, Thriller, Episodes are optimal for the workweek (10-30 minutes).
Multi-Lingual Reach: Content including Hindi, English, Tamil, Telugu and many more aimed at the audience of over 20 countries.
Pocket Novel: Started showrooming in 2024 by having access to more than 250000 novels and 150 writers using $40 million funding like the Pratilipi.
Business Model:
Pocket FM uses the freemium model, providing the first episode for any individual free and establishing income from the remaining episodes in the format of micropayment or series purchase.
Unique Strengths:
Global Appeal with Local Touch: Unites the spirit of multilingualism accepted in the geographical region with the features of the globalization concept.
Robust Creator Ecosystem: Over 250,000 content creators—such an unmatched ability to create a massive network.
User-Centric Features: Satisfaction of users: short and interesting episodes and available payment methods.
Thus, Pocket FM’s investments in storytelling growth and supporting a global creator economy are today’s competitive advantage against both Audible and Pratilipi.
